Lead systems for Australian roofers.
We build the page, the ads, and the quote workflows so storm-damage calls and re-roof enquiries come straight to your inbox — with photos attached before you've even left the depot.
How roofing leads come in · 2026
Three channels. Different jobs.
Most roofers run one of these badly. The crews booking out their week run all three — properly, with campaigns and pages they own outright.
Google Search ads
Capture high-urgency searches right after a weather event — 'roof leaking after storm', 'missing roof tiles', 'emergency roof repair Brisbane'. These calls come in fast and the window to win them is short.
Meta (Facebook & Instagram)
Planned re-roof and restoration campaigns targeted by suburb age and housing stock. Older Queenslanders and 1980s brick veneer homes are high-probability audiences for full replacements.
Shared-lead platforms
HiPages, Oneflare, ServiceSeeking. Pay per lead — but the same lead is sold to other businesses in your postcode at the same time.
Where it breaks for roofers
Five honest leak points.
Across AU service business patterns, the same five problems show up consistently. Two are easy fixes. Three are why marketplace ad spend keeps leaking.
Storm season creates a spike you can't catch.
After a hailstorm, search volume for roof repairs spikes sharply for the first few days. If you're not running ads the morning after, every call goes to the three competitors who are. The window closes faster than you can set up a campaign.
HiPages sells your lead to multiple competitors.
By the time you ring back, three other roofers in your postcode have quoted. The customer is shopping on price, not picking you.
Quotes go out slow.
Quote-out time is the single biggest predictor of job-won rate. Most roofing businesses take 18+ hours. The winning crews are under 90 minutes — especially in storm season when customers want someone on site that day.
No line from call → job → revenue.
You're spending on ads after every weather event but can't say which suburb or which campaign produced the re-roof that covered your material costs this month. You're guessing what to scale.
Reviews live on someone else's listing.
Every 5-star review on HiPages props up their marketplace — not your Google profile. Cancel them tomorrow, lose the social proof.
What your owned system looks like
Side by side. No hedging.
The work we deliver in 14 days, compared to the platform you're paying now. Patterns we see consistently across roofers audits and trade business onboarding.
On HiPages today
The old way- — Same lead sold to 4–5 roofers in your postcode
- — Customer compares on price before you answer
- — Storm-season calls land in their inbox, not yours
- — Reviews build their marketplace, not your name
- — Per-lead pricing creeps up every quarter
- — Switch off the platform, lose the pipeline
Your FlowLeads setup
With us- ✓ Every call is yours — and yours only
- ✓ You're the only number on a page customers booked through
- ✓ Enquiries route to your team under 5 minutes
- ✓ Reviews land on your Google profile
- ✓ Fixed setup + fixed monthly — no per-lead creep
- ✓ Cancel us; keep the page, ads, and pixel
Three offers · one ladder
Start anywhere. Stop any time.
Fixed price, fixed deliverable, fixed timeline. Start with the audit and decide what's next once you see the leaks.
Audit
One-offA 5-business-day diagnostic. Ads, page, tracking, follow-up. You leave with a fix list whether you hire us or not.
- ✓ Full leak analysis (PDF)
- ✓ 30-minute walkthrough call
- ✓ Prioritised fix list
- ✓ Ad spend audit included
Build
14 daysLanding page and campaigns in your accounts. Automation managed by us — follow-up fires automatically after every enquiry.
- ✓ Channel & offer strategy
- ✓ Landing page on your domain
- ✓ Google or Meta campaign
- ✓ Speed-to-lead + follow-up automation
- ✓ Weekly reporting template (digest doc)
Care
MonthlyWeekly optimisation and a written weekly digest. Cancel anytime.
- ✓ Weekly optimisation
- ✓ Plain-English monthly report
- ✓ No lock-in · cancel any time
Roofing · questions we get
Six things roofers actually ask.
These come up on every diagnostic call. If something else is on your mind, ask Andrew during the audit — he'd rather over-explain than under-promise.