What a working lead system actually looks like.
The cases below are live AU/NZ service businesses we've built lead systems for. Numbers pulled straight from Meta Ads Manager — no rounding, no rebasing.
How a Gold Coast holiday-let manager built a Meta lead pipeline from scratch.
CozyBNB Rentals manages 25+ short-term rentals across Burleigh, Palm Beach, and Currumbin. Their old setup pushed every enquiry to a shared inbox the admin team only checked 9–5. Tourists ask at 9pm. We rebuilt the response layer first, then the demand side.
"FlowLeads designed our website, which became the foundation for building a structured lead generation and revenue system. As luxury property managers on the Gold Coast, we needed a high-end site that showcased our premium short-term rentals and attracted more property owners to our portfolio. The Meta Ads campaign brought in around 20 qualified leads — property owners genuinely interested in migrating to a professional short-term rental management company. We're seeing a clear uplift in inquiries. Highly recommend."
How a NZ construction business got flooded with leads — and had to turn the budget down.
Best Contractors builds granny flats and takes labour-only contracts across Auckland and Hamilton. We launched Meta lead campaigns in February 2026. Within two weeks the lead volume was too high to handle — so we cut the daily budget in half.
"Too many leads — we had to turn it down. That's not a problem I expected to have."
What goes into a case
How we measure.
What you see on this page is what the ad platform reports — nothing inferred, nothing rounded up. If we can't show it in writing, it doesn't go on the page.
Source of the numbers
Lead counts and cost-per-lead come straight from the Meta Ads export for the campaign period. We don't smooth, average, or re-base — the screenshot is the source of truth.
System install date
The day the page goes live and tracking starts firing. Every figure on this page is measured from that anchor — not from a vague 'last year' or pre-launch baseline we don't own.
What we watch week-to-week
Cost-per-lead, click-through rate, ad frequency, and lead quality feedback from the client. If frequency climbs or CTR drops, the creative is fatiguing and it's our job to spot it before the CPL moves.
When we change the campaign
We pause ad sets that drift off-target, refresh creative before fatigue eats the CPL, and adjust budget up or down based on what the business can actually handle. On Best Contractors we cut spend because the leads were arriving faster than the team could call them back.
Want your business to be the next case study?
Same system, same playbook. Leads typically flowing within the first two weeks.