Lead systems for Australian plumbers.
We build the page, the ads, and the speed-to-lead automation so emergency plumbing calls come straight to your phone — not HiPages'.
How plumbing leads come in · 2026
Three channels. Different jobs.
Most plumbers run one of these badly. The crews booking out their week run all three — properly, with campaigns and pages they own outright.
Google Search ads
Bid on the urgent searches your customers already make — 'blocked drain Marrickville', 'hot water leaking now'. Intent is the highest of any channel.
Meta (Facebook & Instagram)
Awareness for planned work — bathroom renos, gas conversions, hot-water upgrades. Slower to convert but builds a name in your suburbs.
Shared-lead platforms
HiPages, Oneflare, ServiceSeeking. Pay per lead — but the same lead is sold to other businesses in your postcode at the same time.
Where it breaks for plumbers
Five honest leak points.
Across AU service business patterns, the same five problems show up consistently. Two are easy fixes. Three are why marketplace ad spend keeps leaking.
After-hours calls go to voicemail.
Most plumbing emergencies happen between 5pm and 11pm. If the call doesn't get answered live, most callers ring the next business in the list.
HiPages sells your lead to multiple competitors.
By the time you ring back, three other plumbers in your postcode have quoted. The customer is shopping on price, not picking you.
Quotes go out slow.
Quote-out time is the single biggest predictor of job-won rate. Most plumbing businesses take 18+ hours. The winning crews are under 90 minutes.
No line from call → job → revenue.
You're spending real money on ads and you can't say which suburb, which keyword, or which ad set actually produced the job that paid for the ute this month.
Reviews live on someone else's listing.
Every 5-star review on HiPages props up their marketplace — not your Google profile. Cancel them tomorrow, lose the social proof.
What your owned system looks like
Side by side. No hedging.
The work we deliver in 14 days, compared to the platform you're paying now. Patterns we see consistently across plumbers audits and trade business onboarding.
On HiPages today
The old way- — Same lead sold to 4–5 plumbers in your postcode
- — Customer compares on price before you answer
- — After-hours calls land in their inbox, not yours
- — Reviews build their marketplace, not your name
- — Per-lead pricing creeps up every quarter
- — Switch off the platform, lose the pipeline
Your FlowLeads setup
With us- ✓ Every call is yours — and yours only
- ✓ You're the only number on a page customers booked through
- ✓ Form enquiries route to your team within minutes via SMS + email.
- ✓ Reviews land on your Google profile
- ✓ Fixed setup + fixed monthly — no per-lead creep
- ✓ Cancel us; keep the page, ads, and pixel
Three offers · one ladder
Start anywhere. Stop any time.
Fixed price, fixed deliverable, fixed timeline. Start with the audit and decide what's next once you see the leaks.
Audit
One-offA 5-business-day diagnostic. Ads, page, tracking, follow-up. You leave with a fix list whether you hire us or not.
- ✓ Full leak analysis (PDF)
- ✓ 30-minute walkthrough call
- ✓ Prioritised fix list
- ✓ Ad spend audit included
Build
14 daysLanding page and campaigns in your accounts. Automation managed by us — follow-up fires automatically after every enquiry.
- ✓ Channel & offer strategy
- ✓ Landing page on your domain
- ✓ Google or Meta campaign
- ✓ Speed-to-lead + follow-up automation
- ✓ Weekly reporting template (digest doc)
Care
MonthlyWeekly optimisation and a written weekly digest. Cancel anytime.
- ✓ Weekly optimisation
- ✓ Plain-English monthly report
- ✓ No lock-in · cancel any time
Plumbing · questions we get
Six things plumbers actually ask.
These come up on every diagnostic call. If something else is on your mind, ask Andrew during the audit — he'd rather over-explain than under-promise.