Lead systems for Australian pest controllers.
We build the page, the ads, and the speed-to-lead automation so termite inspection, rodent, and seasonal pest enquiries come straight to your team — not to a national franchise network undercutting your margin.
How pest control leads come in · 2026
Three channels. Different jobs.
Most pest controllers run one of these badly. The crews booking out their week run all three — properly, with campaigns and pages they own outright.
Google Search ads
Capture urgent and scheduled pest searches — 'termite inspection Gold Coast', 'cockroach treatment near me', 'rats in roof Brisbane'. Intent ranges from 'I need someone today' to 'annual inspection due' — both convert well on Google.
Meta (Facebook & Instagram)
Seasonal awareness campaigns timed to pest activity — cockroach season in summer, rodent pressure in autumn, termite swarming in spring. Suburb-targeted ads reach homeowners before the problem becomes urgent.
Shared-lead platforms
HiPages, Oneflare, ServiceSeeking. Pay per lead — but the same lead is sold to other businesses in your postcode at the same time.
Where it breaks for pest controllers
Five honest leak points.
Across AU service business patterns, the same five problems show up consistently. Two are easy fixes. Three are why marketplace ad spend keeps leaking.
Termite calls go to a franchise before they reach you.
National franchise networks spend heavily on Google and rank above independent operators for high-value termite inspection searches. The homeowner books the first result — which is rarely you — and you're competing on referrals alone.
HiPages sells your lead to multiple competitors.
By the time you ring back, three other pest controllers in your postcode have quoted. The customer is shopping on price, not picking you.
Quotes go out slow.
Quote-out time is the single biggest predictor of job-won rate. Pest control jobs are often booked on the first call — if you can't give a price on the phone, you lose to whoever can.
No line from call → job → revenue.
You're spending on Google around termite season but can't say which suburb or which keyword produced the inspection jobs that kept your crew busy for three weeks. Spend decisions are based on guesswork.
Reviews live on someone else's listing.
Every 5-star review on HiPages props up their marketplace — not your Google profile. Cancel them tomorrow, lose the social proof.
What your owned system looks like
Side by side. No hedging.
The work we deliver in 14 days, compared to the platform you're paying now. Patterns we see consistently across pest controllers audits and trade business onboarding.
On HiPages today
The old way- — Same lead sold to 4–5 pest controllers in your postcode
- — Customer compares on price before you answer
- — Franchise networks rank above you on termite searches
- — Reviews build their marketplace, not your name
- — Per-lead pricing creeps up every quarter
- — Switch off the platform, lose the pipeline
Your FlowLeads setup
With us- ✓ Every enquiry is yours — and yours only
- ✓ You outrank the franchises in your target suburbs
- ✓ Calls route to your team under 5 minutes
- ✓ Reviews land on your Google profile
- ✓ Fixed setup + fixed monthly — no per-lead creep
- ✓ Cancel us; keep the page, ads, and pixel
Three offers · one ladder
Start anywhere. Stop any time.
Fixed price, fixed deliverable, fixed timeline. Start with the audit and decide what's next once you see the leaks.
Audit
One-offA 5-business-day diagnostic. Ads, page, tracking, follow-up. You leave with a fix list whether you hire us or not.
- ✓ Full leak analysis (PDF)
- ✓ 30-minute walkthrough call
- ✓ Prioritised fix list
- ✓ Ad spend audit included
Build
14 daysLanding page and campaigns in your accounts. Automation managed by us — follow-up fires automatically after every enquiry.
- ✓ Channel & offer strategy
- ✓ Landing page on your domain
- ✓ Google or Meta campaign
- ✓ Speed-to-lead + follow-up automation
- ✓ Weekly reporting template (digest doc)
Care
MonthlyWeekly optimisation and a written weekly digest. Cancel anytime.
- ✓ Weekly optimisation
- ✓ Plain-English monthly report
- ✓ No lock-in · cancel any time
Pest control · questions we get
Six things pest controllers actually ask.
These come up on every diagnostic call. If something else is on your mind, ask Andrew during the audit — he'd rather over-explain than under-promise.