Lead systems for Australian cleaners.

No lock-in. No shared leads. Just your calls, your jobs, your pipeline.

What we run for cleaners

We build the page, the ads, and the booking flow so end-of-lease, regular domestic, and commercial cleaning enquiries land in your schedule — not in a shared lead pool where five other cleaners are undercutting you.

How cleaning leads come in · 2026

Three channels. Different jobs.

Most cleaners run one of these badly. The crews booking out their week run all three — properly, with campaigns and pages they own outright.

01 · channel Best for cleaners

Google Search ads

Target high-intent searches with a clear booking trigger — 'end of lease cleaning Gold Coast', 'bond cleaning Brisbane quote', 'commercial office cleaners Brisbane'. These searches come from people with a move date or a contract to sign.

Best for End-of-lease cleans, bond cleans, commercial contracts, one-off deep cleans, NDIS cleaning. Ballpark A$1,500–4,000 / mo

02 · channel

Meta (Facebook & Instagram)

Suburb-targeted campaigns for regular domestic clients — the recurring weekly or fortnightly clean is the most profitable account in cleaning. Facebook reaches the right homeowner demographics at low cost.

Best for Regular domestic cleans, strata common areas, Airbnb turnovers, new client acquisition. Ballpark A$800–2,500 / mo

03 · channel

Shared-lead platforms

HiPages, Oneflare, ServiceSeeking. Pay per lead — but the same lead is sold to other businesses in your postcode at the same time.

Best for Filling slow weeks. Painful as a long-term spine. Ballpark A$25–80 per lead

Where it breaks for cleaners

Five honest leak points.

Across AU service business patterns, the same five problems show up consistently. Two are easy fixes. Three are why marketplace ad spend keeps leaking.

01 · leak point

End-of-lease enquiries go cold within hours.

Tenants searching for bond cleans are calling 4–5 services in one sitting. If you don't respond within 30 minutes, the job is booked. Most cleaning businesses reply next morning — by then it's gone.

02 · leak point

HiPages sells your lead to multiple competitors.

By the time you ring back, three other cleaners in your postcode have quoted. The customer is shopping on price, not picking you.

03 · leak point

Quotes go out slow.

Quote-out time is the single biggest predictor of job-won rate. For cleaning, the window is under 2 hours — not the next day. The crews with a system to quote instantly are the ones winning the bond-clean rush.

04 · leak point

No line from call → job → revenue.

You're spending on Google ads but can't say which suburb, which ad, or which day of the week produced the commercial contract that pays for your staff this month. Budgets are set by feel.

05 · leak point

Reviews live on someone else's listing.

Every 5-star review on HiPages props up their marketplace — not your Google profile. Cancel them tomorrow, lose the social proof.

What your owned system looks like

Side by side. No hedging.

The work we deliver in 14 days, compared to the platform you're paying now. Patterns we see consistently across cleaners audits and trade business onboarding.

On HiPages today

The old way

— Same lead sold to 4–5 cleaners in your postcode
— Bond-clean enquiries go cold while you sleep
— Customer compares on price before you answer
— Reviews build their marketplace, not your name
— Per-lead pricing creeps up every quarter
— Switch off the platform, lose the pipeline

Your FlowLeads setup

With us

✓ Every enquiry is yours — and yours only
✓ Speed-to-lead response under 5 minutes — day or evening
✓ You're the only cleaner on a page customers booked through
✓ Reviews land on your Google profile
✓ Fixed setup + fixed monthly — no per-lead creep
✓ Cancel us; keep the page, ads, and pixel

Three offers · one ladder

Start anywhere. Stop any time.

Fixed price, fixed deliverable, fixed timeline. Start with the audit and decide what's next once you see the leaks.

Audit

One-off

A$497

A 5-business-day diagnostic. Ads, page, tracking, follow-up. You leave with a fix list whether you hire us or not.

✓ Full leak analysis (PDF)
✓ 30-minute walkthrough call
✓ Prioritised fix list
✓ Ad spend audit included

Recommended

Build

14 days

A$3,500 setup

Landing page and campaigns in your accounts. Automation managed by us — follow-up fires automatically after every enquiry.

✓ Channel & offer strategy
✓ Landing page on your domain
✓ Google or Meta campaign
✓ Speed-to-lead + follow-up automation
✓ Weekly reporting template (digest doc)

Care

Monthly

A$1,600 /mo

Weekly optimisation and a written weekly digest. Cancel anytime.

✓ Weekly optimisation
✓ Plain-English monthly report
✓ No lock-in · cancel any time

Cleaning · questions we get

Six things cleaners actually ask.

These come up on every diagnostic call. If something else is on your mind, ask Andrew during the audit — he'd rather over-explain than under-promise.

Does this work for both end-of-lease and regular domestic cleaning?

−

Yes — and they need different funnels. End-of-lease cleans are urgent, one-off searches with a tight booking window. Regular domestic is slower to convert but worth far more over 12 months. We run both simultaneously with separate intake flows.

Can I keep my HiPages account while you build?

Of course. You can run both Google and Meta for the first 4–6 weeks so you can see the difference side-by-side. Most turn HiPages off within 1–2 months once the owned system is producing leads.

Who answers the phone after hours?

Your team — on whatever roster you already use. We set up an automated booking response for after-hours enquiries so bond-clean requests get a confirmation and a quote form, even at 11pm.

How long until I see real cleaning leads?

Built in 14 days. Leads typically flowing in week 1. End-of-lease cleaning searches are high-intent and year-round — Google Search picks up within the first week of the campaign going live.

Can you help us build recurring domestic client accounts, not just one-offs?

Yes — we set up a separate funnel for regular domestic enquiries with a different landing page and nurture sequence. One-off clean leads get a follow-up sequence offering a recurring booking discount. Converting 3 one-off clients to weekly regulars each month compounds fast.

Do I have to write any of this?

No. We interview you for 30 minutes and ghost-write the page in your voice. You approve before anything goes live.

Ready when you are

Show me where the leads are leaking.

See how we work Book a 30-min call →

No lock-in. No shared leads. Just your calls, your jobs, your pipeline.