Lead systems for Australian carpenters.
We build the page, the ads, and the intake flow so renovation, decking, and joinery enquiries arrive with a real scope — not a vague 'I need some carpentry work' that wastes your day on a site visit.
How carpentry leads come in · 2026
Three channels. Different jobs.
Most carpenters run one of these badly. The crews booking out their week run all three — properly, with campaigns and pages they own outright.
Google Search ads
Target homeowners with active renovation intent — 'decking builder Gold Coast quote', 'custom joinery Brisbane', 'pergola carpenter near me'. These are project-ready searches from people with a budget and a timeline.
Meta (Facebook & Instagram)
Project showcase campaigns for homeowners in the planning phase. Carpentry and joinery photograph exceptionally well — before-and-after deck builds and custom storage installs drive strong CPL on Meta.
Shared-lead platforms
HiPages, Oneflare, ServiceSeeking. Pay per lead — but the same lead is sold to other businesses in your postcode at the same time.
Where it breaks for carpenters
Five honest leak points.
Across AU service business patterns, the same five problems show up consistently. Two are easy fixes. Three are why marketplace ad spend keeps leaking.
Project enquiries arrive underspecified and go cold.
Most carpentry leads are 'can you come have a look?' with no dimensions, no brief, no timeline. You travel an hour for a site visit, quote two weeks later, and the homeowner has already gone with someone who was faster.
HiPages sells your lead to multiple competitors.
By the time you ring back, three other carpenters in your postcode have quoted. The customer is shopping on price, not picking you.
Quotes go out slow.
Quote-out time is the single biggest predictor of job-won rate. Custom carpentry takes time to price — but the carpenters winning the work are turning around indicative quotes within 24 hours of the brief, not a week after the site visit.
No line from call → job → revenue.
You've been running Google and Meta ads for a year and can't say which campaign produced the deck job that paid your subcontractors last month. Budget decisions are made on gut feel.
Reviews live on someone else's listing.
Every 5-star review on HiPages props up their marketplace — not your Google profile. Cancel them tomorrow, lose the social proof.
What your owned system looks like
Side by side. No hedging.
The work we deliver in 14 days, compared to the platform you're paying now. Patterns we see consistently across carpenters audits and trade business onboarding.
On HiPages today
The old way- — Same lead sold to 4–5 carpenters in your postcode
- — Customer compares on price before you answer
- — Project briefs arrive vague — or not at all
- — Reviews build their marketplace, not your name
- — Per-lead pricing creeps up every quarter
- — Switch off the platform, lose the pipeline
Your FlowLeads setup
With us- ✓ Every enquiry is yours — and yours only
- ✓ Leads arrive with dimensions, photos, and a brief
- ✓ Project requests route to your inbox under 5 minutes
- ✓ Reviews land on your Google profile
- ✓ Fixed setup + fixed monthly — no per-lead creep
- ✓ Cancel us; keep the page, ads, and pixel
Three offers · one ladder
Start anywhere. Stop any time.
Fixed price, fixed deliverable, fixed timeline. Start with the audit and decide what's next once you see the leaks.
Audit
One-offA 5-business-day diagnostic. Ads, page, tracking, follow-up. You leave with a fix list whether you hire us or not.
- ✓ Full leak analysis (PDF)
- ✓ 30-minute walkthrough call
- ✓ Prioritised fix list
- ✓ Ad spend audit included
Build
14 daysLanding page and campaigns in your accounts. Automation managed by us — follow-up fires automatically after every enquiry.
- ✓ Channel & offer strategy
- ✓ Landing page on your domain
- ✓ Google or Meta campaign
- ✓ Speed-to-lead + follow-up automation
- ✓ Weekly reporting template (digest doc)
Care
MonthlyWeekly optimisation and a written weekly digest. Cancel anytime.
- ✓ Weekly optimisation
- ✓ Plain-English monthly report
- ✓ No lock-in · cancel any time
Carpentry · questions we get
Six things carpenters actually ask.
These come up on every diagnostic call. If something else is on your mind, ask Andrew during the audit — he'd rather over-explain than under-promise.